Web design is the cornerstone of any website and overall company presentation. The design of the website should attract the visitor, at first sight, it should be clear and well-arranged. What are the most common mistakes and what must not be missing?
Web design as a concept
Websites are not only your company’s business card but also an effective marketing tool. From this point of view, search engine optimization is especially important. Web design is as important as water for the fish. Without good design, websites are doomed. Web design as a concept began to be used only by our postmodern society and includes several disciplines and their techniques.
Above all, it is design, copywriting, branding, but also psychology, which uses useful knowledge of how websites can influence the decisions of a potential customer. It is no less important to pay attention to the functionality of the website and its overall clarity.
Web design, therefore, combines visual communication, content strategies and interaction design to achieve a sufficient number of conversions (active response from the visitor – such as subscribing to the newsletter) and overall satisfaction. As a result, good web design is one of the most important reasons why a satisfied visitor will return to your website.
Everything a modern web design should not lack
However, if the website wants to excel and succeed in today’s competition, it must go with the times and respect modern trends.
- Clear web design
A clear, well-structured website, which allows easy navigation through individual subpages through 1 click, is a necessity today. The so-called One-page websites have therefore rightly become a leading trend in web design. Thanks to the one-page solution, the user can easily move between sections without wasting time loading subpages or fitting into the depths of the web. Of course, the popularity of this model is also related to the popularity of smartphones and tablets.
The basic elements of web design also include search box, site map, contacts and, of course, links to social networks.
- Mobile-friendly web interface
Thanks to the responsive design, the website is loaded in full quality both from a desktop computer and on a smaller display of a smartphone and tablet. Due to the growing number of mobile users, responsiveness has become an important criterion for the success of the website. And last but not least, SEO is also at stake – search engines have started to offer mobile users preferential pages that can adapt well to the size of their displays.
- End of Flash
On the contrary, what you should give up is to use Flash. Surprisingly, how many pop-ups and trailers still slow down computers and upset their owners. However, in addition to slowing downloading, these outdated features bring other complications: Flash is not supported by iOS mobile systems and is not popular with search engines.
- Quality content is a gold
Text content – i.e. slogans, portfolio of services, product descriptions, company profile, but also PR articles and news – all form an essential, yet still underestimated part of websites.
- References, contact and online chat
A trusted reference from a satisfied client often publishes an advertisement for the entire PPC. Therefore, be sure to add the reference section to your website and update it regularly. In addition to the author´s recommendation and name, attach his/her photo or at least the company logo. Apart from the e-mail, telephone number or fax, you will not be fooled when you also connect the company’s Skype or WhatsApp. This will also the credibility of your website, and thus the entire company.
- Social networks
Links to Facebook or Twitter or buttons for sharing are already standard equipment in most company presentations and e-shops. As social networks evolve, new opportunities increase. For example, you can incorporate posts and comments directly into the content of the website. Users will make likes, tweets or share directly on the web without having to leave it.
YouTube videos with information about what’s going on in the business or how to use the products have also become popular and effective.
The biggest trends of modern web design in 2020:
- Impressive 3D elements, moving effects, 3D graphics
3D was and will continue to be popular. Today’s technology allows you to use 3D graphics on the web differently than before, especially as animations or interactive elements of AR components. Static 3D graphics is proving to be a popular solution again. The advantage over photography or 2D graphics is the perfect detail. Above all, there are “in” pastel colours and soft shading.
- Dark mode website
The style of the website is elegant and, with the use of white, has also a strong contrast. This trend likes to use other colours, such as glowing neon colours, which give websites a futuristic touch. The dark trend will last longer, users need better readability, and this trend allows them to do so. The dark mode also brings relief to the eyes and also reduces battery power consumption, which is so essential for mobile devices.
- Chat robots
Thanks to the massive use of chatbots, they will improve more. Currently, a trend related to artificial intelligence (AI) is coming, so it will soon happen that the chat robot will answer any question you ask. Advanced AI technology also provides a voice user interface. In other words, users will be able to have a normal conversation. There are currently two types of robots. The first robot has its fixed database. The second robot is based on AI. Using robots is much more effective for companies than having a FAQ on the website. Robots are available 24/7. The disadvantage of using robots is that they are still not as high as an ordinary person and do not understand some questions.
- Mixing photos with illustrations
The combination of photography and original illustration is one of the new trends. The combination of photography and graphics creates a well-remembered and incredibly playful style. This style can entertain and communicate clearly with the user. Thanks to this connection, you will be able to take a seemingly simple website to a completely different level and it will help you stand out of the crowd.
- Floating and parallax effects, shadows
Floating elements with soft shadows can conjure an interesting 3D effect on a web site. Overlapping graphics can create an interesting visual effect that the user will enjoy playing. You can use this effect for any graphic element: photos, illustrations, navigation, typography. This trend will also be the use of the parallax effect for images.
- Minimalist navigation, typography
Minimalism is still attractive. Websites created in this style are clear and functional. The pages are free of unnecessary details, you will find minimalist navigation here, which is clear for users, you just won´t get lost on such a website. Designers like to use strong typography in this style, in which they often use micro-interaction, i.e. an action that the user himself evokes after hovering the mouse over a text or graphic element (e.g. a ripple). And what is the colour of these sites? As might be expected, so minimalist.
- Retro style
Do you like the style of the ´50s and ´60s? So this period is now experiencing a big comeback and is a huge source of inspiration for young designers. In this design, there are rather muted colours, black-and-white photographs and patterns that are associated with this time.
Rapid technological progress brings many new possibilities and trends to the field of design effects. Perfectly thought out, tailor-made effects and elements give the overall layout the right drive. Hand-painted icons, fonts and shapes give web design heart, positive emotions and soul. Also, the unique elements show the personality of the brand. This makes it easy and elegant to differentiate website designs from the competition. The key point is to have that the one simply does not get lost on a website.