With a society that is more visual than ever, video marketing is and continues to be a big deal. In fact, the brain processes video content 60,000 times faster than text. Here we check out 10 Ideas for Great Video Marketing.
Businesses are seriously investing and making use of video marketing to connect with their customers, generate leads and come up with innovative ideas.
In fact, it’s becoming a great marketing tool such that this year alone, more than 60 percent of small-business owners and marketers will invest most of their marketing budget into video marketing. And this move is, of course, worth it. Why? Because 92 percent of people who view videos share them with friends.
This clearly shows that video marketing is no longer an up and coming thing but something that is already here with us. People receive too many messages in text format. From emails to newspapers and the list goes on and on. So, in order for you to be seen and heard, video content is the way to go.
Although most video marketers are already investing in it, it’s not uncommon to hear some say that they are still trying to come up with more ideas in order for them to generate great content.
Of course, no one wants to make videos that won’t get any views. Still, the ideas are around us if we just paid attention. So, whether you are new to the video creation world or a pro, here are 10 Ideas for Great Video Marketing that you can use for your business.
Customer Video Testimonial
Number one on our list of 10 Ideas for Great Video Marketing is customer testimonial videos. Most companies that have done their own video testimonials for their products haven’t gotten the best return on investment. Why? Because people see it as another marketing gimmick. However, for your videos to be a success, there needs to be an emotional connection with your audience and how best to do this than to have your customers give video testimonials.
Research has shown that your customers can help sell your products or services much better than your in-house staff would do. This is because they’ve used the products and believe in it and wouldn’t mind sharing their experience with others. By interviewing your happy clients or making a short video of their feedback, you will basically be marketing your services through your consumers. This, of course, creates a personal and emotional connection with your potential customers.
It’s no make believe that marketers do a great job when it comes to storytelling. However, as stated earlier, customers are more effective and convincing. User-generated content (UGC) is becoming more popular by the day. This is where showcase how they are using certain products they purchased. UGC is not only convincing but more powerful than most traditional marketing videos.
As a marketer, you can ask customers to come up with user-generated content. Run contests where you can incentivise your customers through monetary or gift rewards. UGC is also a great way for you to get customer testimonial videos. You can ask them to create videos or take photos of how they use certain products and give reasons as to why they choose your brand. Such content can then be shared on marketing emails, social media platforms and on your landing page.
Besides, a good social media platform to run such contests is on Instagram. Companies like BMW and Wayfair Home Stores are good in getting their customers to create user-generated content under the hashtags #bmwrepost and #wayfairathome. The fact that the videos aren’t done professionally makes UGC more authentic and credible.
How-to and Tips Videos
You need to choose your subject with care. People are fed up with content that is more marketing-related. In fact, such content whether text or video, have very few readers or viewers. Choosing subjects or topics where you get to solve people’s problems with how-to-videos is a great way to go about your video content ideas.
For instance, is you have a product that can be used in multiple ways, you can come up with a how-to-video on the different ways that your products can be used. On the other hand, you can give them tips or ideas on how they can get the best results from using your products.
When it comes to tips and how-to-videos, your blog can be a good place for ideas since more often than not, you’ve written about such things. In this case, it’s just turning them from text to videos. However, avoid talking too much about how good your products are as this is a good way of losing customers.
KISS – Keep It Simple & Short
Number four on our list of 10 Ideas for Great Video Marketing is one of the most important. The first thing people do when videos pop up on their feeds is to check the length of their videos. After which they deliberate on whether it’s worth pressing play or not. Still, even after pressing play, most will abandon the videos halfway and continue scrolling through more content. Nowadays, it’s hard to get people’s attention.
Them watching your video is determined by the length first and not the content unless it’s very interesting. What does this mean for your business? The shorter your videos are, the better. If possible, keep your videos at a maximum of 15 seconds unless they are super interesting. However, it can be hard to do this. Studies have shown that the length of your video may vary depending on the platform if you are to get the best results.
According to data from HubSpot, for your videos to get relevant and actionable views, consider optimising the length as follows based on the different social media channels. 30 seconds for Instagram, 45 seconds for Twitter, 60 seconds for Facebook and two minutes for YouTube.
Also, when it comes to videos, consider including subtitles. Today, more than 80 percent of videos are watched on smartphones whether one is in the office, on the train back home or on a plane. In such instances, it’s always not convenience to have sound on, but with subtitles, your audience can still get to watch your videos.
If you offer online services, screencast videos are a great way to show your audience how to use the platform. This option is not only effective but affordable as well. You can choose to purchase screencasting tools or make use of the free ones. You, will, however, need to invest in a good podcast microphone.
For screencast videos, you will need to come up with a script on what you will be presenting to your users. You can make a PowerPoint presentation or capture your computer screen output. Once you have this ready, all you will need to do is turn on your screencast tool and begin narrating on your microphone as you would give a talk to a live gathering. Once done, you can upload your video to whatever video-sharing website your company uses.
However, if you prefer to host your website videos on Wistia or Vimeo, make sure you have a YouTube account as well with the same videos. Besides linking the videos back to your website in the description for SEO purposes, YouTube has one billion unique visitors each month who spend an average of four billion hours watching videos.
A screencast is ideal if you have a limited marketing budget and nothing left to spend on quality cameras.
Product and Feature Demos
This is another excellent way to demonstrate to your customers how your products or certain features work. There are some products that people will definitely need demos to know how they work or function. This makes it easier for people to fix them or use them without calling your customer care representatives.
Demos are an ideal way of demonstrating how your new products or features work. By showing your customers how your products work means giving them a presentation that solves their problems and makes them understand better your products. Even though screencasts are also ideal for demos, it’s best to give it a personal connection and put a face on it by having someone talking on camera.
If you choose the latter, it’s important that you invest in a good teleprompter that will make you look at the camera and avoid ‘shifty eyes’. Besides the fact that it’s portable, the Parrot Teleprompter is of great value as it can be used with a standard DSLR camera and smartphone.
Products demos are effective in that they can be of value to both existing and new customers when selling to them or when shared on YouTube to generate new business leads.
Besides social media platforms like Facebook making live video free, it’s also a fantastic way of interacting with your audience. This is a great way of building your community online and should not miss in your video marketing strategy. After all, all you need to live stream is a stable internet and a high definition camera for superior quality.
This is an intimate way of interacting with your audience. They can ask questions on the comment section which you can answer. It’s also an amazing way of showing behind the scenes kind of stuff or how your organisation works. Showing your audience, the inside of your organisation is a great way of baring yourself open to them. You can also have your Chief Executive Officer have a quick chat with his followers, especially if he has a large following.
Most musicians have adopted the art of shooting behind-the-scenes videos into the production of some of their greatest hits. Same goes for movie projects. In fact, some of these behind-the-scenes videos get more views on YouTube than some artiste’s songs.
This a neat way of showing your audience and loyal fans an exclusive perspective on your product, service or something that they might know about your brand. This can either be done through a live video or a pre-produced video. Such video content will not only help you generate leads for your business and create audience interaction but can also help in conversions.
Expert Q&A Videos
Again, not all your video marketing content should come from you. Besides your customers, there are other ways you can generate content. One such way is through expert Q&A short videos. Depending on your industry, you could track down an expert to answer questions on a particular topic. This way, it’s not all about you and your company.
Not only is it a useful content idea, but you will be able to build correlations with other thought-leaders. For example, if your business serves the needs of startups, you could have an investor answer a few questions on how startups can get funding for their business. Such a video could then be shared with startup executives on your mailing list who are looking for investors.
Thank You Videos
You might laugh at this idea, but it’s definitely worth trying. Thank you, videos can actually be very short. Let’s say your brand gets a million followers on Facebook or Instagram, and you can create a short video thanking your followers. Also, if you notice you have a few loyal fans who always comment or share your posts on your social media platforms, you can do a thank you video and mention their names.
This will not only make your customers feel valuable but will also be a great way to show them that you care and notice them too.
As you can see, there are so many ideas that you can choose from when it comes to video content generation. Still, the above isn’t an exhaustive list. You can generate more ideas by listening to your customers and giving them what they need instead of what you think they want. If possible, even address some of their most pressing issues through video live videos.
Video marketing continues to be an effective marketing tool for small and large businesses alike. In 2017 alone, 74 percent of all traffic from the internet will be from videos. So, what are you waiting for? Make use of our 10 Ideas for Great Video Marketing. It’s never too late to start your video marketing campaigns.